US plant-based meal company Alpha Foods has secured $7 million in seed funding as it looks to bolster innovation and distribution.
The round was led by New Crop Capital and AccelFoods and will see Alpha Foods aim to become a household name at the helm of plant-based eating.
Founded in 2015, California-based Alpha makes plant-based versions of comfort foods such as burritos, pot pies, chik’n nuggets, and tamales. Its portfolio includes 20 products that are currently available in more than 6,000 stores across the US.
“As we continue to expand and reach more consumers, our mission remains the same: to help vegans and non-vegans alike make small changes for their health and the environment by providing unrivalled plant-based taste,” said Loren Wallis, co-founder and CEO of Alpha Foods.
“We feel so fortunate to have found outstanding partners in New Crop and AccelFoods to help propel our brand in this next chapter.”
Alpha Foods makes plant-based versions of classic comfort foods such as burritos, pot pies, chik’n nuggets, and tamales.
Cole Orobetz, co-founder and CFO/COO of Alpha Foods, said: “Our benchmark at Alpha Foods is to always create products that are appealing to meat eaters, vegetarians and vegans alike. Plant-based options don’t need to be extreme or polarising anymore.
“More consumers are looking to reduce their meat intake without sacrificing foods they know and love. Our foods have mass-market appeal because they are familiar, easy to prepare and can be enjoyed on the go.”
Jordan Gaspar, managing partner of AccelFoods, added: “We partner with founders that are truly disrupting the norm without sacrificing quality or taste. Alpha Foods’ commitment to creating delicious and convenient meals affords both meat and non-meat eaters the opportunity to make small, yet sustainable, changes that positively impact the larger food ecosystem.”
Last year, AccelFoods carried out investments in flavoured water producer Rethink Brands, functional beverage brand Roar Organic and coconut water maker Harmless Harvest.
© FoodBev Media Ltd 2019
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