Mediterranean plant-based meat brand, Heura, has raised €16 million in a Series A funding round led by Impact Fooding.
Founded in 2017, Heura offers a range of chicken and beef alternative products. The company’s backers include Lever VC and Green Monday, as well as footballers such as Chris Smalling and Sergi Roberto.
Headquartered in Barcelona, Heura recently entered the French, Italian and UK markets and currently operates in 16 countries in total. The start-up, which describes itself as a “mission-driven” company, closed 2020 with a turnover of €8 million, triple the previous year’s total.
The proceeds from the Series A round will support the brand’s expansion into new markets, as well as its research and development efforts. Heura is currently hiring as it looks to grow its new product development team.
“Having such a mission-driven profile of investors who trust and believe in our purpose means we’ll be able to boost the protein transition and accelerate the change we want to see in the world,” said Heura co-founder and CEO, Marc Coloma.
“Our mission is clear, and now we have gas to get there faster,” he added.
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