Beverage brand Plenish has launched Plenish Water+, a new range of organic probiotic waters targeting health-conscious consumers in the UK.
The flavoured water range consists of three flavours: lime-cucumber, pineapple-ginger and blueberry-pear. Each variant contains cold pressed organic juice, water and 1 billion bioactive cultures proven to aid digestion and improve gut health, Plenish said.
Plenish’s nutritional therapist and gut health specialist, Eve Kalinik, said: “Having a healthy gut flora is important for many reasons and not just the obvious digestive benefits. Beyond keeping a good balance, probiotics are crucial for assimilating nutrients from the food you eat and promoting regularity. They also have the ability to switch on and manage activity of immune cell tissues as well as fighting potential pathogens such as viruses and parasites.”
The new water has been described by the brand as “the first organic probiotic drink outside the dairy category”. Low in calories – no more than 23 per bottle – and free from additives, preservatives and sweeteners, including sugar, it will be available in 330ml bottles with a recommended retail price of £2.29.
Plenish founder Kara Rosen said: “The new range of healthy on the go drinks targets health seekers looking for delicious drinks with added benefits. Probiotics help to support a healthy digestive system. A healthy gut is essential for supporting immunity and mood. Traditionally, probiotic drinks have always been in a dairy or milk format – now Plenish Water+ can be consumed by all on a daily basis to help support the gut microflora. The three delicious variants only use the highest integrity organic ingredients, just like our cold pressed juice range. Due to speaking with our juice cleanse clients daily, we’ve identified a need that wasn’t being met: a delicious and nutritious digestive aid that is perfect in many occasions beyond breakfast. Water+ is great a with meal, at the gym and as a thirst quencher. We will be supporting the launch with an exciting national ad campaign and in market activations.”
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