Michael Hiron, head of dairy and lifestyle ingredients with Volac, speaks out on protein fortified foods and the development of new convenience foods: drinks, bars, snacks, etc.
Healthy snacking is evidenced with the company’s development of the high protein ProCrisp concept, and some customers are looking for developing it into cereals and savoury snacks.
Michael sees balancing indulgent foods with healthy foods is the way forward. The company has a new campaign based on ‘cradle to grave’ – looking at the role that protein plays throughout your life.
Volac produces whey protein concentrates and whey protein isolates – and has benefited from the rise in sports nutrition, which came about 7 or 8 years ago. Today there are companies combining different sorts of proteins – from pea protein to soy protein, whey protein and algal protein – giving a more rounded product for everyday consumers.
As Michael says: “Ready to drink and ready to eat convenience foods with protein are a major growth area, but powder products in this sector will always have a place, based on price”.
Recorded, produced and hosted by: Claire Phoenix and Bill Bruce
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