Alexandra Feeken co-founded Hidrate with colleagues from the University of Minnesota when one of the founders began getting headaches and started feeling sluggish. Soon she realised she hadn’t been drinking enough water and wished she had a water bottle that would help remind her.
Alexandra talked to Darren Wood about the incredible support for the product and money raised for the company on crowd funding platform Kickstarter.
Alexandra also spoke about the product and whether with the price point of $46.95 for a high tech water bottle is it value for money?
Recorded and produced by: Darren Wood
Subscribe to the FoodBev.com podcast series via iTunes
© FoodBev Media Ltd 2019