Creative Nature was a brand that was struggling and sinking with heavy losses of £56,000. Selling a wide range of products that wasn’t synonymous with its current healthy food image. However, in 2012 Julianne Ponan took a risk and bought the brand.
Her first moves were to cut costs and change the focus of the company to turing Creative Nature’s attention to the superfood market moves that were taken to make the company successful.
Darren Wood spoke with Julianne as she described why she took a risk on the brand, how hard it was to turn the company’s fortunes around and her vision for the future.
Recorded, produced and hosted by: Darren Wood
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