Managing Director Rahi Daneshmand spoke with Claire Phoenix recently at the Drinkpreneur event in London about his Virtue tea based drinks.
These are naturally low calorie iced teas with just 63 calories per can thanks to sweetening only with fruit extracts and a hint of stevia. Made using black tea the lemon, strawberry and peach flavours proved most popular in consumer taste tests.
Packaging in premium look matt finish cans the target is health aware consumers aged 18-35– as they are an easy alternative to sugary drinks and juices. Available in 200 stores including food service and offices, they also supply Chelsea football club and are currently concentrating on major retailers, export into Europe and travel retail.
Recorded and produced by: Claire Phoenix and Darren Wood
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