Kate Bour launched Beauty Vitamin from her company Vitness and showcased this at the recent Drinkpreneur Event in London. She had found that she could not use topical beauty products and started looking at the market in mid 2013.
Before launch they checked out the market in Japan where you can buy a collagen shot in the newsagents. This drink contains 3.3g collagen as well as selenium, zinc and antioxidant rich resveratrol. Frosted glass appearance of the bottle is achieved using a plain glass bottle with a frosted effect plastic sleeve. The three flavours include rhubarb and rose, elderflower and chilli, cucumber and melon and the designs are minimalist and clean.
FoodBev managing editor Claire Phoenix asked Kate about the beauty drink market and this attractive new launch.
Recorded and produced by: Claire Phoenix and Darren Wood
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