Podcast: Tåpped aiming to tap into birch water category

Paul Lederer, who once worked for Innocent Drinks, saw success in 2015 with his birch water brand Tåpped.

A new category with a number of health credentials, Paul explains to Claire Phoenix about how he came to launch in this sector and talks of his plans for 2016.

Recorded, produced and hosted by: Claire Phoenix and Darren Wood

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