PolyOne has unveiled a new collection of liquid colourants that can help brand managers and packaging designers create a new breed of personal care and cosmetic products packaged in PET.
Inspired by PolyOne’s InVisiOSM Color Inspirations 2015 New Frontier palette, these colours have been designed to mimic the darkness of deep space and interstellar hues, helping brand owners to create a sense of cosmic mystery and stylish sophistication.
“Distinctive and dynamic packaging colour effects play a significant role in creating a quality perception for consumers,” explains Gary Fielding, marketing director, PolyOne ColorMatrix. “These multi-dimensional colourants give designers and product managers the potential to enhance brand equity and gain a competitive edge on store shelves.”
PolyOne will display these new colourants and more at Pack Expo 2014, in Chicago.
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