Snack maker Metcalfe’s Food Company has announced plans to de-merge and restructure its business.
Best known for its range of popcorns, Metcalfe’s will split from the beginning of June to form Itsu [grocery] Ltd and Metcalfe’s Skinny Ltd. The two new entities will launch under the leadership of Claudia Santagada and Max Rees, who have been appointed managing directors of Itsu and Metcalfe’s Skinny respectively. Both companies will increase the number of staff employed across the business by more than a third.
The de-merger “represents an incredibly important step forward for the company” and “has been implemented to better support the fast growth of both brands by creating the dedicated structure and resource that they now require and deserve,” a spokesperson for the company said.
Metcalfe’s Food Company founder and creative director Julian Metcalfe said: “It is true testament to our incredibly passionate team that this de-merger has happened as fast as it has. We have grown at such a incredible rate. It’s an incredibly exciting time for us.”
Metcalfe’s Food Company CEO Robert Jakobi added: “It was important for us to build a long lasting structure so we can satisfy the increasing demand for our current lines and our exciting NPD plans. We have created two distinct teams to run each brand. I can’t wait to get cracking and see us reach the potential I know we have!”
© FoodBev Media Ltd 2021
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