Pork scratchings brand The Snaffling Pig Co has expanded in the UK grocery sector with the launch of pork crumb seasoning.
Called Crackling Crumb, the finely-chopped rind is double cooked to create a softer product that retains its bite without the crunchiness of traditional scratchings.
Available in 50g tubs, the Crackling Crumb is unseasoned to give it more of an ‘authentic flavour’. Snaffling Pig said the crumbs are an ideal addition to burgers, salads and sandwiches.
Snaffling Pig co-founder Andrew Allen said: “Crackling is so much more diverse than people give it credit for. We’d seen the trend for using it as an ingredient and noted the number of our customers who were following low-carb diets, and felt it was an exciting next step to take on our porky venture.
“We’re thrilled to be expanding The Snaffling Pig range and looking forward to letting our fans experiment with it.”
Crackling Crumb is available at Ocado with a recommended retail price of £1.99. The full Snaffling collection comes in a range of flavours, including: sweet chilli, habanero chilli, perfectly salted, and ham with a kick of Colman’s Mustard.
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