Pot Noodle is boosting its UK range with the launch of two flavours inspired by world food: chicken korma and barbecue pulled pork.
Ready to eat in four minutes, the new flavours from Unilever-owned Pot Noodle were chosen to tap into the growing trend of world food.
The launch will be supported by a £3 million marketing campaign, ‘which targets busy young go-getters and helps them spend less time cooking and more time chasing their dreams’.
The new variants benefit from an updated design featuring a textured effect and vibrant colours in a bid to provide optimum standout on-shelf.
Pot Noodle marketing manager Monique Rossi said: “We expect these new flavours to excite our loyal Pot Noodle fans who are looking for something new to try, as well as attracting new consumers to the category who are looking for a quick and tasty hot snack inspired by world food recipes.
“The new variants tie in with our ongoing commitment to help give our ambitious consumers tasty and delicious food in four minutes.”
Both are now available in cases of 12 and have a recommended retail price of £1.19 per unit.
Last month the Pot Noodle brand expanded its portfolio with the introduction of Pot Pasta in three flavours: beefy Bolognese, creamy carbonara and cheesy broccoli.
© FoodBev Media Ltd 2017