Premier Foods is moving Bisto into the bake-in-bag sector with the launch of its Foil Bakes range in the UK, designed for cooking with chicken and fish.
In a bid to offer a more premium option within the bake-in-bag sector, each product includes a packet of flavouring mix and a foil bag with a steam vent window.
Premier Foods is targeting midweek meal solutions for busy families with its new range, available in three flavours: roasted garlic, lemon and herb; smoky BBQ; and peri peri.
All three flavours can be paired with chicken, but each box also provides an alternate protein suggestion alongside a serving tip.
Helen Touchais, brand director of flavours and seasonings at Premier Foods, said: “We know from past experience that although shoppers want convenient, easy-to-use products, they are not willing to compromise on taste and quality.
“This has led to a desire for premium ranges and we’ve seen success in this area with Bisto Best. Our new Bisto Foil Bakes range comes with a quality foil bag which is fuss free and an ideal way to inject a burst of flavour into midweek meals.
“Looking at the current landscape of the bake in bag market, we need to offer retailers a solution which shoppers will be willing to pay more for to help accelerate value growth.”
The mixes are made with real herbs and flavourings, whilst the baking bag window can be peeled back to help colour the meat. Available now, each product is sold with a recommended retail price of £1.59.
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