Princes releases Swizzels-inspired squash

Princes has launched a new range of squash inspired by confectionery brand Swizzels.

Flavours in the Swizzels squash range include Drumstick, Love Hearts and Parma Violets, two Refreshers flavours, Lemon and Sour Apple, and two Squashies flavours, Bubblegum and Sour Cherry & Apple.

The range has no added sugar and each one litre bottle of Swizzels squash contains real fruit, no artificial colours or flavours and is less than five calories per serving. Each bottle is sold at an RRP of £1.25 and provides 20 servings per bottle.

David Boyle, head of Commercial Drinks at Princes, said: “At Princes, we are constantly keeping an avid eye on the market and recently spotted a gap for a sweet confectionery range of squash which would appeal to the whole family”.

He continued: “Swizzels, with its well-established heritage, years of experience and family appeal, made for the perfect choice. We’re proud to have created an exciting range of squash which delivers across taste, convenience and value.”

The Swizzels squash range is available at selected UK retailers.