Pringles has introduced a line-up of bold new crisps featuring ‘loud’ flavours such as fiery chilli lime and spicy queso.
The new Pringles Loud range will be available in five varieties, each starting with a corn or grain and vegetable-based crisp layered with flavour.
The Kellogg’s-owned brand is introduced spicy queso, with melted cheese and peppers; fiery chilli lime, with spicy tomato, a splash of lime and ‘delicious heat’; plus salsa fiesta.
The range will be completed by two grain and vegetable-based crisps: mighty margherita pizza, which is layered with pizza-inspired ingredients such as tomato, basil and mozzarella; and super cheesy Italian, which combines parmesan and herbs.
The brand is hoping that, aside from their heightened flavour, Pringles Loud’s crunchy texture will appeal to consumers.
“We’re excited to introduce Pringles Loud to all the snack rebels out there,” said Kurt Simon, director of marketing for Pringles. “Fans craving a little food adventure are sure to love the Loud crunch and flavour.”
The Pringles Loud line-up has debuted in sleek black packaging and will be available from retailers across the US from this month.
© FoodBev Media Ltd 2022
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