© Pringles, PRNewsfoto/Kellogg Company
Kellogg’s-owned snack producer Pringles has announced it will launch its first-ever Super Bowl advertisement, starring American comedian Bill Hader.
The 30-second advert will demonstrate ‘flavour stacking’, which occurs when consumers stack different flavours of the crisp in order to create new, ‘unique’ combination flavours.
The advert will air nationally in the US on TV, as well as on digitally streamed games. The ad will be supported by a PR campaign on social media platforms and through website advertising.
According to the brand, there are approximately 267,760 flavour combinations which can be created.
Yuvraj Arora, senior vice president of marketing for Kellogg’s U.S. Snacks division said: “Fans are already familiar with Pringles’ wide variety of flavours, but we want to show them how stacking their favourite flavours can ‘wow’ their taste buds in a whole new way.
“Since most people’s reaction to flavour stacking is ‘wow,’ we brought on the one person who could bring endless faces and reactions to that one word.
“Plus, Pringles is known for steering clear of conformity and being a playful instigator, two attributes embodied perfectly by Bill Hader.”
Hader added: “I’m excited to be working with Pringles. I had no idea you could stack them until this experience.”
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