Pringles will continue its collaboration with Adult Swim’s popular animated series, Rick and Morty, with an extended collection of limited-edition flavours inspired by the show.
In addition to their Pickle Rick crisps, two new flavours will feature in the line-up – Honey Mustard Morty and Look at Me! I’m Cheddar & Sour Cream – each based on quirky characters in the show.
“After launching the Pickle Rick crisps for the 2020 Big Game, the response from both fanbases was literally out of this world,” said Gareth Maguire, senior director of marketing for Pringles.
“The Pringles brand prides itself on pushing fans to find new, creative ways to unlock endless dimensions of flavour. Paired with the standout hit, Pringles Pickle Rick crisps, these snackable, stackable crunchy treats are an absolute must-have for fans.”
Jill King, senior vice president, marketing and partnerships, Adult Swim added: “Through our partnership with Pringles, both brands have had the unique opportunity to bring engaging content to Rick and Morty fans. With the expansion of our partnership, we’re giving two other key characters their moment to shine in Pringles form.”
The limited-edition Pringles crisps will be available at Walmart during September.
© FoodBev Media Ltd 2020