Home-delivered prepared meal company, Proper Good, has closed a $3.5 million funding round led by Yeti Capital and The Artisan Group.
The funding will support the brand’s growth across the e-commerce and retail channels as well as product innovation. According to Proper Good, its direct-to-consumer revenue has grown by 400% annually since it was founded in 2020, and the company has recently expanded into over 2,000 Walmart supercentre stores.
“Consumers are increasingly looking for nutritious meals that are ready to eat and made with delicious and clean ingredients,” said founders Jennifer Jane and Christopher Jane.
“We’re thrilled to expand the availability of our high-quality products catering to different lifestyles and dietary preferences to Walmart with support from our roster of stellar entrepreneurs and investors.”
The company’s product portfolio includes ready-to-eat soups, chillis and curries, with more 90-second keto, vegan and gluten-free options in the pipeline.
“We are excited to invest in Proper Good, not only because Chris and Jennifer have created a new category of premium shelf-stable meals, but they’ve custom-built a proprietary data platform with continuous feedback, ensuring consumers’ ever-changing demands are met,” added Maxx Karr, managing director of Yeti Capital.
Yeti Capital is an investment vehicle created by the founders of Yeti Holdings. Yeti Capital is not affiliated in any way with US outdoor product manufacturer, Yeti.
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