UK snack brand Propercorn is targeting lunchboxes and after-school occasions with its new popcorn for kids line.
The range will be available 12g snack packs and multipack formats from September in two variants: tomato ketchup and simply sweet.
Propercorn claims the products are a ‘no junk’ snack alternative which contain ‘nothing but wholegrain corn, natural seasonings and no refined sugar’.
The brand identified that parents want increased clarity on what goes into the products they buy, so have used an on-pack infographic to illustrate the contents of each bag. Both varieties are gluten-free and suitable for vegetarians.
Propercorn co-founder Cassandra Stavrou said: “Since we launched nearly six years ago, we’ve watched popcorn go from mainstay of the cinema to healthy snacking staple.
“Popcorn is a totally natural, wholegrain food, with an inherent nostalgia and fun that makes it perfect for kids.
“A simple popping process – which every parent understands – and simplicity on pack to help mums and dads make informed decisions when out shopping, we’re hugely excited to make popcorn an everyday, healthy snack for children, just as it is for adults.”
Propercorn for kids will be available in retailers including Tesco, Planet Organic and Amazon from mid-September with a recommended retail price of £1.79 for the five pack and £0.59 for single-serve snack packs.
Last year Propercorn won the best new consumer engagement campaign at the 2016 IFE World Food Innovation Awards.
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