British nutritional snack brand Pulsin has launched new flavoured pea and whey protein powders that aim to offer time-strapped consumers a way of boosting their protein intake.
Pulsin created the vanilla- and chocolate-flavoured powders to expand its product offering and to reach a wider audience of nutrition-conscious customers.
Previously, all of Pulsin’s protein powders had been unflavoured, allowing customers to add them to their favourite recipes.
With 17g of protein per 25g serving, the chocolate pea protein powder is made with Belgian or French golden peas, is vegan and has no added sugar.
The vanilla whey protein powder has 22g of protein per 25g serving and is made using hormone-free milk from UK grass-fed cows.
Both can be added to a milk of choice or water to create a protein shake. They can also be mixed with other recipes such as smoothies and breakfast bowls.
Pulsin marketing manager Steff Parker said: “We believe it’s important to use customer feedback to contribute to our NPD and it’s long been on our customers’ wish list for us to develop a flavoured version of our powders.
“So we’re thrilled to be starting off 2018 with this product release knowing that consumers will now have the choice of a powder that is high in protein, healthy and natural, but without compromising the taste.”
The new flavours will launch in the UK in January 2018, retailing at £1.99 for a 25g single serve sachet, or £14.99 for a 250g pouch.
Having recently celebrated its tenth year in business, Pulsin, which has its headquarters and production centre in Gloucestershire, has sold more than 12 million protein bars and raw chocolate brownies.
Earlier this year the brand introduced a range of porridge oat bars in three flavours: super seed and maple, apple and cinnamon, and orange chocolate chip.
© FoodBev Media Ltd 2018