With the rise in popularity of low- and no-alcohol beverages, many entrepreneurs are capitalising on this consumer behaviour. In the UK, sales of low- and no-alcohol beer, for example, rose by 38% in 2018 according to Kantar Worldpanel.
London-based Low-alcohol beverage brand Punchy has formulated a new product for this space: Punchy Punch.
The product comes in two options, a 0% ABV variant, and a 4% ABV variant. The brand’s new release is a tequila, pink grapefruit, lime and chilli drink.
This adds to its portfolio of punch-inspired beverages created to cater to consumers who want ‘freedom of choice’, the brand said.
Paddy Cavanagh-Butler, the founder of Punchy, said: “We’re breathing new life into a classic, whilst making sure everyone has the freedom to choose and still be involved whether they drink or don’t.
“Taking summer flavours that work together, and pushing them that bit further with some extra spice, we think we have got something really exciting.”
The products that Punchy offers are an example of how brands are redefining the low- and no-alcohol space through upmarket, high-quality beverages for consumers.
The beverage avoids the sugar tax limit, as its sugar content is 9.9 grams per bottle. They are also gluten-free and vegan-friendly.
© FoodBev Media Ltd 2022
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