The Cornish, carbon neutral natural spring water is proactively tackling the post-consumption issue, helping to close the recycling loop and ensure that fewer glass and PET bottles end up in landfill, thanks to its recycling pick-up services.
Pure Blue Natural Spring Water commits to collecting glass and PET bottles from corporate and on-trade customers, scheduling pick-ups in line with upcoming deliveries in order to minimise its carbon footprint, while also eliminating a recycling cost and burden for its client base. Once removed, Pure Blue uses local services to recycle the bottles, feeding back into the first phase of environmentally minded production.
“We created Pure Blue from a love of water and our natural British surroundings,” said Pure Blue co-founder, Richard Lawrie. “The environment is always front of mind, therefore we constantly look at new ways to incorporate additional environmentally responsible processes. Our recycling service gives customers a burden-free solution to PET and glass waste management, while giving us peace of mind that we’re helping the environment even further, both pre- and post-consumption.”
Since its launch in 2005, Pure Blue has built a solid reputation for its perfectly balanced natural spring water, which boasts a smooth and neutral pH level of seven. The company has achieved a loyal following among the surfing and wider water sports community thanks to its dedicated event and athlete sponsorship programme, an identity that’s clearly communicated through its labelling, and an attribute that received the accolade of ‘Best PET Label’ at the 2007 Global Bottled Water Awards.
Source: Pure Blue Natural Spring Water
© FoodBev Media Ltd 2024