PureCircle will meet all of Merisant?’s stevia ingredient requirements. The relationship extends across global markets and Merisant?’s broad portfolio of leading brands sweetened with stevia extracts, including Canderel, Equal and Pure Via?.
As part of this expanded agreement, all Merisant tabletop products that are sweetened with stevia extracts will carry PureCircle’?s ‘?Stevia PureCircle’? trust mark, which is currently being licensed by leading brands in the US, Latin America, Europe and Asia.
Paul Block, president and CEO of Merisant, said: “?PureCircle is a driving force in the stevia industry, with their supply chain strength and continuous innovation. We see the extension and expansion of Merisant’?s relationship with PureCircle as a key element in supporting the global expansion of our portfolio of leading sweetener brands.”
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