PureCircle welcomes final approval of stevia in Canada

PureCircle was instrumental in the approval of the natural, no calorie sweetener as a food additive, taking a leadership role to apply and define regulatory approval of steviol glycosides with Health Canada.

Prior to its 30 November approval, stevia was only available as a Natural Health Product, and not permitted for use as a food additive in foods and beverages in Canada.

The food additive approval follows Health Canada’s evaluation of the extensive data supporting the safety and efficacy of steviol glycosides as a sweetener for food and beverages.

Sidd Purkayastha, vice president business development and regulatory affairs, PureCircle, said: “After two years of working with Health Canada and other industry members, we’re happy to welcome stevia’s approval. Stevia will play an important role in addressing consumer interest in lower calorie products and natural ingredients, as well as to help offset rising commodity costs for our customers,”

Source: PureCircle