Wholefood shake brand Purition has expanded its vegan range of protein powders in the UK with new coconut, pistachio and almond flavours.
Purition’s range of protein powders are made from natural whole foods like ground seeds and nuts, low sugar fruits, vegetables and natural flavourings.
The three flavours have been added to the brand’s dairy-free range following a recipe revamp using a new blend of European plant-based proteins.
Due to the subtlety of flavour in coconut, pistachio and almond, Purition was not originally able to produce these flavours with its original vegan rice recipe. However, moving to a new blend of golden pea, organic sunflower, organic pumpkin and hemp seed, and using a smaller amount of natural flavourings has allowed the brand to add the new flavours to its vegan range.
Purition has also extended its core vegetarian range with a new blackcurrant flavour, which was originally only available in the vegan format.
Edward Taylor, founder at Purition, said: “Our focus with Purition is to provide real food nutrition with real taste. We don’t use artificial flavourings to make our products hyper-palatable. Instead we work hard to create a blend of natural ingredients, locally sourced where possible, that make a truly delicious product.
“We offer a large variety of flavours in both the ordinary and vegan range, and constantly trial new recipes to deliver the best natural taste. The use of various vegetable proteins and a small amount of natural flavouring has allowed us to make a truly delicious recipe and enabled us to expand our vegan product portfolio.”
Vegan Almond, Vegan Pistachio and Vegan Coconut protein powders from Purition will be available to purchase for an RRP of £22.95 per 500g pack or £2.49 per 40g sachet from a variety of health food retailers in the UK.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 11 June – enter now!