UK-based Purity Brewing Company has received £7.5 million in funding from the Business Growth Fund (BGF) to support the brand’s growth strategy.
Based in Great Alne, Warwickshire, Purity currently brews a selection of beers such as Pure Gold, Pure UBU and Mad Goose, which are available throughout the UK.
According to BGF, Purity will use the funding to further expand its presence in the UK and grow export sales through the development of new products.
Purity’s brewery in Great Alne is capable of producing 90,000 hectolitres of beer annually, and utilises steam and heat technology to reduce the site’s energy consumption.
The brewery also utilises a ‘natural wetland’ system, which cleanses wastewater from the production process, and the spent hops are then used as fertiliser on a local farm.
Paul Halsey, founder and managing director of Purity said: “We’ve made big strides for a growing company.
“Our vision has always been to create brilliant brands, value our people and put sustainability at the heart of everything we do, and we’re delighted to have the support of BGF to help us take our offering to the next level.
“We have an amazing team who know the secret to making great beer with real character, and our new partnership with BGF will allow us to access their expertise in helping businesses like ours to scale, as well as their extensive network.”
BGF’s Paul Oldham, who will join the board of Purity added: “Purity has grown by attracting consumers who are increasingly looking for premium, innovative alternatives to the traditional ale brands.
“It’s an established and well-respected brand with fantastic products, and we’re excited to be able to help the team scale further.”
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