Made from original blends of fruit juices and botanicals, the Firefly range of glass and PET bottles contain no artificial colours or flavourings, and are currently sold in over 40 countries.
Purity Soft Drinks sees the acquisition of Firefly Tonics as ‘an exciting opportunity to expand its range of great tasting and good-for-you fruit drinks’. It further recognises the potential of the Firefly brand and has exciting plans to grow the business, which will be shared in due course.
David Bell, CEO of Purity Soft Drinks, said: “We are delighted to be adding Firefly Tonics to the Purity Soft Drinks business. Its innovative range of all-natural premium juice drinks is complementary to the Juiceburst brand portfolio and we look forward to sharing our vision for the Firefly brand and our exciting growth plans for the combined business.”
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Source: Purity Soft Drinks
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