Plant-based foods brand Ancient Harvest has acquired gluten-free brand Pamela’s, in a move that joins two gluten-free suppliers under the common management of Quinoa Corporation.
According to Ancient Harvest, the deal will more than double the business under its parent company Quinoa Corporation’s management. This will enable retail expansion, as well as combine the gluten-free formulation knowledge and supplier networks of both brands to facilitate new product development.
The two brands have complementary gluten-free products with virtually no overlap, states the US company Ancient Harvest.
Launched in 1988, Pamela’s Products offers a range of gluten-free baking mixes and ingredients, to pasta meals, ramen, snack bars and cookies.
“The gluten-free space has exploded over the years, and the company has grown accordingly,” said Pamela Giusto-Sorrells, president and founder of Pamela’s Products.
Giusto-Sorrells added: “Joining forces with Ancient Harvest ensures that our commitment to delivering the best tasting gluten-free foods will continue with a company that has the same values and dedication to quality that have put us on the map.”
Ancient Harvest’s portfolio includes quinoa, pasta, hot cereal, polenta and other plant-based protein products made from gluten-free superfoods.
John Becker, CEO of Ancient Harvest, said: “Marrying two established gluten-free brands will give us more traction with retailers, more critical mass with suppliers, more operational and marketing efficiencies, and more knowhow in working with gluten-free ingredients for product innovation.
“All of these factors will benefit the growing number of consumers who need or prefer gluten-free options.”
Ancient Harvest and Pamela’s items will continue to be marketed under the companies’ respective brands.
The transaction has been completed and financial details were not disclosed.
© FoodBev Media Ltd 2020
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