Quorn Foods unveils refrigerated meat alternative line in the US

Quorn Foods has launched a new line of refrigerated meat alternative products in the US as it aims to expand choice for consumers.

The range consists of Italian sausage, chicken and apple sausage, and chicken strips. As of this week the products are available at nearly 1,500 Kroger and associated Kroger banner stores across the US.

The brand said the launch in the US follows years of intensive product development to deliver high-quality food. All Quorn’s products are made with its Mycoprotein ingredient, which it claims is ‘naturally high in protein and fibre and low in saturated fat and cholesterol’.

In a statement, the brand said: “Ounce-for-ounce, Quorn products have as much protein as eggs and are also great for the environment with a carbon footprint more than 90% lower than beef and more than 70% lower than chicken.”

Quorn Foods USA head of marketing Ben Sussna said: “The launch of the Quorn refrigerated line at Kroger marks an exciting new chapter for Quorn Foods in the US. We are continuously looking for new and innovative ways to make reducing meat consumption tastier, healthier, and more convenient for consumers.

“To that end, Quorn’s new refrigerated products provide consumers with endless choice and versatility to prepare delicious and healthy meatless meals. I truly believe consumers will love the taste, convenience and health benefits of our new refrigerated products.”

The launch comes after Quorn posted 19% growth globally in the first six months of the year, with 15% growth in its home market of the UK.

With an investment of £150 million in its UK manufacturing facility, it is aiming to become a ‘billion-dollar brand’ by 2020, driven by increased demand for its meat alternatives.

Headquartered in the north of England, the brand was acquired by Monde Nissin in 2015 for £550 million.