Rachel’s Organic has unveiled a brand refresh with updated packaging designs, alongside the introduction of four new yogurts.
Keeping a signature black and white colour palette, the new packaging displays a more crafted look in a move to reinforce the brand’s organic credentials.
The logo will feature the word ‘organic’, and the motto “faithful to nature since 1952” will appear on-pack as of March.
As part of the refresh, Rachel’s is launching a new Luscious Big Pots range, consisting of four flavours: vanilla, raspberry, rhubarb and cherry.
Inspired by the family recipes passed down for over half a century, the favourite fruit flavours are made with creamy, thick yogurt, which is created in the brand’s Welsh dairy with locally sourced organic milk and contains no artificial ingredients.
The refresh will be supported with a £1 million above the line media campaign.
Matthew Brown, marketing director at Rachel’s Organic, said: “We’re delighted to unveil our brand refresh, which will proudly showcase Rachel Organic’s commitment to organic British farming, as well as the unique history and know-how that makes the brand so special.
“This new packaging design and range stay true to our core credentials which are known and loved by our current fans, but also ensures that new fans can differentiate our yogurts as being the best organic yogurts available in the dairy aisle, offering great taste, quality and naturalness.
“We are proud of our rich heritage that sets us apart, including the hard work and dedication of three generations of female farmers.”
The Luscious Big Pots range is available in the UK with a recommended retail price of £1.99 for a 450g pot.
© FoodBev Media Ltd 2019
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