Tristan Simpson has been named chief communications officer at Ready Pac Foods. In her new role, Simpson will be responsible for leading all strategic initiatives within corporate communications, creative, marketing and research and development.
She will continue to serve as Ready Pac’s company spokesperson, and will focus on the areas of the company that champion the Ready Pac brand.
“Tristan has demonstrated unparalleled leadership during her time at Ready Pac,” said Tony Sarsam, CEO of Ready Pac. “With over 20 years of marketing and communications experience, combined with her breadth of knowledge of the fresh food industry, she will ensure that we are aligned and executing within all her areas of responsibility. Tristan is a relentless champion of the Ready Pac brand and I am excited to see her grow in this role.”
In her most recent role as vice president, corporate communications, Simpson drove corporate communications strategy internally and externally. She played a key role on the Ready Pac senior leadership team, partnering with leaders to execute company-wide initiatives and continuing to ensure cohesiveness and alignment across the company.
She has worked for a variety of high-profile brands and has extensive retail experience, including Smart & Final, Roll Corporation (Sunkist), Nancy’s Specialty Foods, Frieda’s, Sun Pacific (Cuties California Clementines) and Pandol Bros.
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