Ready Pac Foods has reintroduced its limited-edition roasted corn salad with pulled pork and BBQ drizzle through its Bistro brand in the US.
The BBQ drizzle Bistro Bowl offers consumers grill-inspired flavours and ingredients in a portable bowl, which allows them to bring the taste of the barbecue to picnic lunches and dinners throughout summer in a convenient, healthy format.
Ready Pac wanted to take advantage of the product’s popularity last year to bring it back for consumers in summer 2018.
Priscilla Stanton, vice-president of portfolio marketing for Ready Pac, said: “While we pride ourselves on bringing new recipes to consumers, the popularity of the summer salad was undeniable. After seeing how positively consumers reacted to this salad last summer, we had to bring it back for a second year.”
The taste of an entire summer barbecue is provided to consumers wherever they are, and the variety of barbecue elements within the BBQ drizzle saves time for meal preparation. The ingredients include fire-roasted corn; smoky poblano peppers; and seasoned pulled pork, served alongside a chopped blend of romaine and iceberg lettuces. The sauces and garnish were also designed to mimic the flavours of a summer barbecue, as the salad is topped with a creamy chilli lime dressing, cheese cornbread croutons and a BBQ sauce drizzle. This eliminates the need for consumers to think about additional condiments.
The product was originally introduced in response to the popularity of pulled pork growing more than 20% on restaurant menus within the last five years. Ready Pac says their Bistro Bowls “are the perfect collection of restaurant-inspired flavours”, and that the BBQ drizzle “gives [consumers] the summer grilled tastes they crave”.
The popular salad is available now through mid-September in the produce aisle at US retailers, including nationally at Walmart and regionally through Amazon Fresh, Albertsons/Safeway, Wegmans, Publix, Raley’s and Stater Brothers, among others, with a suggested retail price of $3.99.
© FoodBev Media Ltd 2018
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