Ready Pac Foods is targeting ‘health-conscious, yet time-starved’ consumers with its new range of Fresh Prep’d soup kits and wrap kits.
Both lines are said to provide the ingredients to create a simple lunch in minutes. To prepare the soup, consumers combine ingredients of meats, vegetables and beans in a bowl, add water and microwave for three minutes.
The soup kits are available in five varieties: chicken tortilla, vegetarian Tuscan white bean, Asian-inspired Beef, Italian-style wedding, and chicken noodle.
Meanwhile the wrap kits consist of meats, cheeses, sauces, fresh vegetables and a tortilla. Ready Pac claimed that its wrap kits are an improvement on pre-prepared wraps as they are assembled right before eating allowing for a ‘made-to-order taste’ with no soggy tortilla.
The wraps come in a variety of flavours, including: bacon and garlic Caesar, buffalo-style ranch, Thai-style peanut, southwest-style ranch, and vegetarian roasted vegetable and Feta.
Ready Pac Foods chief marketing officer Galit Feinreich said: “Our Fresh Prep’d line is a totally innovative new take on lunch favourites. Consumers want meal options that are fresh, tasty, filling and convenient.
“With our new Fresh Prep’d Soup Kits and Wrap Kits, everything you need for a delicious, veggie-packed meal comes ready to prepare and customise exactly how you like it – and delivers flavors and textures at their peak – in just minutes.”
Both lines are now available in the US with a recommended retail price of $4.99.
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