Beam Suntory has appointed Rebecca Asseline as global brand ambassador for Courvoisier. Asseline will work predominantly in the EMEA region, with priority being given to the UK, where she has been the brand ambassador for Courvoisier since 2009.
Over the course of 15 years, Asseline has proved to be a valuable asset in building the profile of Courvoisier, the UK’s number one cognac, particularly among luxury accounts in London, which has led to this global appointment.
Asseline’s career began in Nice, where she worked in hospitality for various events companies, largely for spirit brands, and received rigorous training and invaluable insight into the qualities needed to become a brand ambassador. Her projects included events, bar shows and food and drinks exhibitions, where she hosted tastings across spirits categories, including whisky and gin.
“We are delighted to welcome Rebecca to our global Courvoisier team,” said Francois Bazini, VP marketing EMEA for Beam Suntory. “Her experience in this industry has given her a strong passion for spirit maturation, mixology, food pairings and the sensory Courvoisier journey that she so eloquently passes on to the trade, consumers and colleagues she interacts with day to day. Coupled with her professionalism and a commitment to excellence, these attributes make Rebecca an ideal steward of the legacy of Courvoisier.”
“I am among the lucky people in the world whose work is also their passion,” Asseline said. “Growing up in the south of France, Courvoisier was the cognac that my family enjoyed and now remains at the heart of my career. Being named the brand’s global brand ambassador is a genuine privilege and I am excited to share this cognac’s special story with the world.”
© FoodBev Media Ltd 2024