Cannabis-infused beverage brand Rebel Coast has announced it is expanding its portfolio with five new products, including seltzers and sparkling editions of its Sauvage and Pink Passion beverages.
The new range of seltzers will be available in Black Cherry, Lemon Lime and Mixed Berry flavours. Rebel Coast’s existing products, a sauvignon blanc and a rosé, will feature a refreshed brand look and feel in ‘sleek’ ready-to-drink cans, as well as being made available in sparkling blends.
The California-based company, which claims to be behind the ‘world’s first’ cannabis-infused wine, says that each 12oz product will contain 10mg of THC.
Rebel Coast’s beverages are alcohol-free as mandated by Assembly Bill 2914, which was passed by the state of California in September 2018 and prohibits alcoholic beverages combined with cannabinoid being sold.
“All of our new products bring people the same delicious, low calorie, alcohol alternative they have come to love and expect from Rebel Coast,” said the firm’s CEO Josh Lizotte.
“Our goal is to become the go-to house of cannabis-infused beverages, and these new innovations are absolutely a step in the right direction. We will continue to be bold and curate a memorable experience for our customers– it is the customer experience that we hold sacred.”
Priestley Pring, Rebel Coast’s director of marketing, added: “While the taste, flavours and packaging may be different, the experience is the same. About ten minutes into drinking a can, you are likely to experience the desired effect.
“Rebel Coast fans can be assured that the new products are just what you’d expect from us – beverages designed for the rebellious spirit that never sacrifice on taste, quality or consistency.”
Rebel Coast’s latest products will be available by 15 May, for an RRP of $8.00 per can, from select dispensaries across California or via the company’s website.
© FoodBev Media Ltd 2020
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