The Moto W233 Renew is designed for environmentally conscious consumers who want to minimise their carbon footprint.
The entire plastic housing is made from plastics comprising recycled water bottles, and is 100% recyclable. Motorola also claims that the Renew is the world’s first carbon-neutral phone.
Through an alliance with Carbonfund.org, Motorola offsets the carbon dioxide required to manufacture, distribute and operate the phone through investments in renewable energy sources and reforestation. The phone has earned Carbonfund.org’s CarbonFree Product Certification after an extensive product life cycle assessment.
“Today, natural resources, energy and time are more precious than ever before,” said Jeremy Dale, corporate vice president, global marketing, Motorola Mobile Devices. “From the product’s design, to the packaging, to our partnership with Carbonfund.org, we wanted to ensure that this device makes the right impact with consumers and the environment.”
When designing the packaging, Motorola was able to reduce its size by 22%, and the box and all of the materials inside are printed on 100% post-consumer recycled paper. In addition, a postage-paid, in-box recycling envelope makes it easy to return previous mobile phones for recycling at no extra cost.
Renew will first be available at T-Mobile USA in the first quarter of 2009.
© FoodBev Media Ltd 2024