While containing ‘zero’ calories and zero sugar, it’s enhanced with caffeine, B vitamins, taurine, and sweetened with Aspartame, Sucralose and Acesulfame K.
The product contains 1.8 calories per 100ml, compared with the three calories in Red Bull Sugarfree. European regulations say that products containing less than four calories per 100ml can be labelled as ‘zero calorie’.
Red Bull Zero Calories was first launched in France in 2013, but this is not the company’s first foray into ‘zero’ territory. It launched Red Bull Total Zero in the US in 2012.
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