UK-based beverage importer Red Star Brands has announced that it has added the sustainably-packaged JUST Water drink to its UK beverage portfolio.
JUST Water is packaged in a paper-based carton with a bio-plastic cap, and 82% of the materials in the package come from renewable plant-based resources.
The paper carton is made with material which is sourced from sustainably managed forests, while the bio-plastic cap and shoulder of the package are made from sugarcane.
The water itself is also sustainably sourced still spring water, which is bottled in the UK.
Clark McIlroy, managing director at Red Star Brands said: “Our job is to identify global brands that are daring to be different by challenging traditional perceptions of food and drink.
“Plastic usage has become a hot topic in recent years, and with 6 in 10 UK shoppers looking to minimise their own plastic consumption, there is a definite demand for ethical brands like JUST Water to enter the UK market and disrupt consumer habits.
“At the end of 2017 the soft drinks industry had a watershed moment when the Water category overtook Cola for the first time; this trend is continuing to boom but more and more consumers are also demanding brands that enable them to make a difference, and Just Water is very well placed to appeal to those ethical consumers in the UK.
“JUST is already having a positive impact on the environment and we are certain it will continue to drive change here in the UK.”
JUST Water will be available nationwide from Boots stores with a suggested retail price of £1.29.
© FoodBev Media Ltd 2019
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