Created in 1922 by Don Jose Maria Banuelos in Arandas in the Los Altos region of Jalisco state in Mexico, Cazadores uses the same recipe and process developed more than 90 years ago. According to the company, the new packaging reflects its commitment to its heritage and authenticity.
“Our new packaging is another momentous step in Cazadores’ illustrious history that spans almost a century,” said senior brand manager Rene Valdez. “The juxtaposition of Cazadores’ perennial roots with an updated look and feel is sure to excite our existing consumers, as well as attract new ones.”
The redesigned bottle has an embossed neck that references 1922, reminding consumers of a longstanding heritage, rich tradition and time-tested recipe. Embossed on the back of the new bottle are words emphasising the tequila’s provenance from Los Altos de Jalisco, and the 100% agave promise. A new cork closure adds a rustic, yet premium appeal.
The new label highlights the tequila’s stamp, the stag Don Jose Maria admired from the window of his adobe farmhouse in Los Altos, superimposed above a new logotype on thick, distressed paper.
Available at fine spirits retailers in the US for the following suggested prices: Blanco ($24.99), Reposado ($26.99), Anejo ($31.88) and Extra Anejo ($59.99).
© FoodBev Media Ltd 2019