“Reed’s & Virgil’s are outpacing the entire US carbonated soft drink category, which is only growing at +1.4% annually, and the premium soft drink category which grew at 5.5% over the last 12 months,” said Chris Reed, founder and CEO of Reed’s Inc. “The significance of these numbers is that we’re getting this kind of growth while, for the most part, our products are being sold in the slower trafficked area of the store – the Natural & Specialty section – while most other premium brands are selling in the more heavily trafficked ‘main’ beverage aisle.
“Our recent product introductions are fitting nicely with consumer preferences. These include our new diet Virgil’s product line, our new Virgil’s Orange Cream Soda and our new Reed’s Natural Energy Elixir. In addition, we recently introduced high-gloss, 12-pack cartons for our Reed’s Extra Ginger Brew and our Virgil’s Root Beer. We’re hoping these new formats and new products will increase our competitive edge in the premium soft drink category. Our sales force continues to leverage our success and push for our products to be moved into the higher traffic mainstream beverage aisles of major supermarket chain stores.”
Source: Reed’s Inc
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