Reese’s launches seven new frozen products

Reese’s has launched a new line of frozen treat varieties in tubs, bars, sandwiches and cones.

Ian Norton, senior director of Reese’s brand, said: “At Reese’s we are always inventing new ways for fans to enjoy our iconic combination of chocolate and peanut butter. The new Reese’s frozen treats are the ultimate sweet and salty, chocolate and peanut butter experience.”

The new products are Reese’s Peanut Butter Sandwich, Reese’s Peanut Butter Light Ice Cream, Reese’s Chocolate Frozen Dairy Dessert, Reese’s Mini Pieces Light Ice Cream, Reese’s Peanut Butter Frozen Dairy Dessert Bar, Reese’s Peanut Butter & Chocolate Cones and Reese’s Peanut Butter Frozen Dessert Cup.

The new frozen line is the latest addition to Unilever Ice Cream’s portfolio and partnership with The Hershey Company.