Beverage contract manufacturer Refresco is expanding its global footprint with an agreement to purchase Tru Blu Beverages.
The Australian company offers a wide range of beverage solutions for global and national brands as well as retailers’ private labels.
With the deal, Refresco obtains a national Australian market position, with a view to further expansion in the region – both organically and through acquisitions.
Refresco CEO, Hans Roelofs, commented: “The acquisition of Tru Blu Beverages in Australia creates a new platform for Refresco, in line with our strategic promise to expand into a third continent”.
“The three strategically located manufacturing sites are the starting point for our future footprint in the region.”
Tru Blu Beverages CEO, Peter Brooks, said: “By joining Refresco, our customers, suppliers and employees will be able to benefit from the company’s broad capabilities, experience and expertise”.
He added: “Tru Blu Beverages’ leading capabilities and blue-chip customer base give Refresco a solid entrance into the Australian market. We look forward to building an even stronger platform together.”
The transaction is subject to regulatory approval. Financial terms were not disclosed.
© FoodBev Media Ltd 2022
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