Refresco to acquire Tru Blu Beverages

Beverage contract manufacturer Refresco is expanding its global footprint with an agreement to purchase Tru Blu Beverages.

The Australian company offers a wide range of beverage solutions for global and national brands as well as retailers’ private labels.

With the deal, Refresco obtains a national Australian market position, with a view to further expansion in the region – both organically and through acquisitions. 

Refresco CEO, Hans Roelofs, commented: “The acquisition of Tru Blu Beverages in Australia creates a new platform for Refresco, in line with our strategic promise to expand into a third continent”. 

“The three strategically located manufacturing sites are the starting point for our future footprint in the region.”

Tru Blu Beverages CEO, Peter Brooks, said: “By joining Refresco, our customers, suppliers and employees will be able to benefit from the company’s broad capabilities, experience and expertise”. 

He added: “Tru Blu Beverages’ leading capabilities and blue-chip customer base give Refresco a solid entrance into the Australian market. We look forward to building an even stronger platform together.”

The transaction is subject to regulatory approval. Financial terms were not disclosed.