UK start-up Re:Nourish has secured a ‘seven-figure’ investment to expand the distribution footprint of its on-the-go fresh soups.
Founded in 2019 by former critical care nurse Nicci Clark, Re:Nourish claims to be the first soup brand in the world to have a heatable and fully recyclable bottle.
The brand says that its range can be enjoyed hot or cold straight from the bottle, with no utensils required, or resealed and put back in a bag for later.
The company says that it will look to use the new capital to increase marketing activity, including for an ad campaign at the end of September, as well as to fund growth into foodservice and major UK retailers. The brand will also be focusing on expansion into Europe.
With the backing of this investment, Re:Nourish has already hired Steve Parsons to take on the position of head of foodservice and out of home.
In this role, Parsons who previously held positions at Plenish, B.fresh and Pukka, will help with the export of Re:Nourish products into Europe.
The brand’s latest capital raise was backed by Döhler Ventures and a private investment angel.
“…we’ve secured a significant investment, which is a huge milestone for the business and I very much see this as an opportunity to further grow and disrupt the category,” said Re:Nourish founder, Nicci Clark.
“With the help of Döhler Ventures and the private investment angel, we now have an exciting pipeline of activity to help expand the business, including entering foodservice and launching the products into Europe.”
© FoodBev Media Ltd 2020