Report: Growth opportunities for soft drinks

A new report on adult soft drinks innovation from Zenith International has identified six key areas of focus for new product launches globally in the last three years – natural ingredients, reduced sugar, stevia, fruit, savoury and cocktail.

More than 60 in-depth brand profiles offer product images as well as detailed information such as launch date, packaging type and size, pricing, ingredients, variants and marketing.

They are categorised under nine headings: reduced calorie, natural and organic, flavour innovation, packaging innovation, fermented/brewed, cocktails, cross-category drinks, limited editions and new endeavours.

“These are believed to be the main dynamics affecting product development and innovation worldwide,” commented Zenith Chairman Richard Hall. “Adult soft drinks are among the greatest growth opportunities in the beverage market today. There are many occasions when people want to make more personal choices involving more differentiated products for more grown up tastes.

“Adult soft drinks are sometimes mixed with alcohol, but more often serve as an alternative to alcohol or family soft drinks.

“This report provides vital context for companies with an interest in the adult soft drinks market and seeking to launch the next wave of successful innovation,” he concluded.