Budějovický Budvar has collaborated with can maker Rexam on the creation of a limited edition can design to celebrate the Czech brewer’s 120th year.
Rexam and Budvar worked together to create a unique design that encapsulates Budvar’s history and communicates the premium nature of the beer. Using value added matt over-varnish and careful colour matching, the stand-out design celebrates the anniversary and brand traditions with a visual depiction of a 19th century barmaid.
The 50cl standard cans will be available throughout the summer in various European markets, including Germany, Slovakia, Russia and the Czech Republic.
Budějovický Budvar innovation manager Marek Honetschläger said: “We wanted to bring our unique can design to life in a way that would engage our valued consumers and enable us to celebrate this exciting milestone with them. As a trusted supplier, with vast experience in the industry, we knew Rexam could be relied upon to deliver. Offering an array of colours and value-added finishes, we collaborated to develop a limited edition can that we are truly proud of.”
Rexam sales manager Felix Schmoll added: “We were thrilled to partner with Budweiser Budvar to create a stand out can to mark this special occasion. We brought to life the traditions of the brand through a modern-day design using our value added finishes.”
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