Rexam have added two new can sizes to its sleek range with sizes 400ml and 473ml cans both available to customers across Europe.
The 400ml can is an ideal shape and size for on-the-go consumption, while the new 202 end on the 473ml offers a more convenient filling format.
Marianne Freund marketing programme manager at Rexam said: “The new, tall and modern Sleek can sizes were created in response to a developing beverage landscape, a result of changing behaviours amongst consumers wanting choice in packaging formats to suit different occasions. Our strong relationships with external suppliers allowed for quick and efficient development, resulting in launches during the second quarter of this year.”
Bill Neilson vice president technical at Rexam adds: “Creating a new can size is the result of a highly collaborative process, not only between Rexam and the customer, but within the business itself, involving sales, engineering and logistics departments, amongst others.
“Meeting customer requirements in order to support their business and brand objectives is key. However, as a manufacturing business, this is balanced with developing a product that is both cost competitive and workable from a tooling or engineering point of view.”
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