Rhea Vendors Group has announced that it has inaugurated its first branch in Asia.
Located in Shanghai, China, the new site joins Rhea’s existing international branch network, which currently includes 11 sites across Europe and South America.
Rhea already operates in the Chinese market through its Rhea China division. The company claims that the new branch will allow it to enhance its services and presence in the country, with the company claiming that the Chinese market is receptive to features such as personalisation and modularity; features offered across Rhea’s range of vending machines and coffee solutions.
According to figures provided by Rhea, coffee consumption in China is also growing by around 20% a year, over 2% above the global growth rate, and this is mainly driven by younger age groups who will account for over a quarter of the increase in total consumption in China by 2030.
Andrea Pozzolini, CEO Rhea Vendors Group, said: “China is an important country for Rhea and we have opened a branch in Shanghai in order to meet the needs of a mature market that is increasingly interested in what we have to offer.
“A market we aim to supply with highly customized products and services which embody Italian excellence in terms of their design and the quality of the beverages they produce, whether coffee, milk or authentic Italian cappuccino.
“For us, it is essential to offer the best coffee possible in order to satisfy the tastes and consumption habits of Chinese coffee lovers, but without ever forgetting real Italian espresso.”
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