The new campaign – ‘Drink Ribera. Drink Spain.’ – will include media outreach, social media PR initiatives, trade education, events marketing, consumer sampling and advertising.
“This will be a breakthrough campaign that highlights Ribera del Duero as Spain’s greatest wine discovery,” said José Trillo, president of the Consejo Regulador of Ribera del Duero. “Ribera del Duero is poised to grow. Spanish wines benefit from growing recognition in the US and we look forward to introducing consumers to the tremendous quality and value our wines deliver.”
“We’re very excited to be working with the Consejo Regulador of Ribera del Duero and feel we have created an innovative and tactical campaign to best showcase the innovation, power and elegance of Ribera del Duero wines,” said Helen Gregory, partner, Gregory White PR.
Source: Gregory White PR
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