Ribena Light adds pineapple and passionfruit flavour to portfolio

Ribena Light is expanding its portfolio of no added sugar products with the launch of Ribena Light pineapple and passionfruit flavour.

The new drink contains just 10 calories per 250ml with no added sugar and will be available throughout the UK later this month.

Ribena marketing director Georgina Thomas said: “Ribena Light is for consumers of any age who never miss an opportunity to embrace the joy in the every day. We take consumer calorie consumption seriously and we are constantly expanding our portfolio of products to offer people healthier choices without compromising on taste.

“Ribena Light pineapple and passionfruit and Ribena’s Light blackcurrant are strong examples of how we’re achieving this and demonstrate our commitment to reducing sugar whilst maintaining Ribena’s unique, much-loved, fruity flavour.”